modern | moschino
the look
Playful, provocative, and unmistakably Moschino, this rare “Over 20 Billion Served” T-shirt dress is a bold statement from the Italian house’s irreverent fashion legacy.
The design riffs on one of the most recognizable logos in pop culture, reimagining fast-food iconography as a high-fashion emblem. The exaggerated golden arches form a heart-shaped “M,” while the slogan, “Over 20 Billion Served”, delivers the tongue-in-cheek humor Moschino has been celebrated for since the 1980s.
This version hails from the Moschino Couture line, which represents the brand’s highest tier of craftsmanship and conceptual design. Its oversized, longline silhouette allows it to be worn as an elevated tee or a dress. The red cotton jersey fabric is soft yet structured, embodying Italian tailoring through a casual lens. Crafted in Italy from soft 100% cotton and produced under AEFFE S.p.A., it captures the brand’s signature blend of satire and luxury.
Founded by Franco Moschino in 1983, the label quickly earned a reputation for poking fun at fashion’s seriousness, turning logos, slogans, and consumerism into art. This piece continues that tradition, blending irony, wit, and impeccable construction in a way only Moschino could. Bold, collectible t‑shirt dress from Jeremy Scott’s first collection for Moschino in fall 2014, in the iconic fast‑food motif. Soft knit, mini length.
details
- era: modern | post-2005
- designer: moschino
- origin: italy
- design: playful, provocative, and unmistakably, this rare “over 20 billion served” t-shirt dress is a bold statement from the italian house’s irreverent fashion legacy. the design riffs on one of the most recognizable logos in pop culture; color/pattern: red with yellow/gold graphic; materials: cotton blend knit (stretch)
- condition: very good: a few minor surface imperfections from wear; two pinholes on bottom right (in picture), but otherwise minimal wear.
- size & fit: estimated modern m-l
- flat measurements: intended oversized tee‑dress fit.- bust: 22 in- length: 32 in- sleeve: 9 in.
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